In today’s always on and always connected world, the ability to be indistractable is an invaluable superpower.
We formulate our best ideas and produce our best work when we have uninterrupted times of laser focus.
There has been no time in history when it has been easier to be distracted. Many lay the blame at the door of technology and the internet and some argue that a radical approach of digital minimalism is the only solution.
My guest today argues that there is a better, more practical and realistic way to reclaiming our ability to focus.
Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nirr has taught at the Stanford Graduate School of Business and Design School. He is an active angel investor, has sold two technology companies since 2003 and help teams design more engaging products.
In our discussion Nir explains:
The difference between internal and external distractions
The relationship between traction and distraction
Why technology is not the enemy of focus
Why distraction is in fact pain management
Why satisfaction is necessarily temporary
The importance of identity
Strategies for taking back control and managing distractions
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